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Privacy Policy G-SHOCK Absolute Toughness Challenge
Last updated: March 2026

1. Introduction

This Privacy Policy explains how CASIO Middle East and Africa FZE ("we", "us", "our") collects, uses, and protects the personal information you provide when participating in the G-SHOCK Absolute Toughness Challenge at gshocktoughness.com.

2. Information We Collect

When you register and participate in the challenge, we collect the following personal information: full name, email address, phone number, whether you are an existing G-SHOCK user, and video content submitted as challenge entries.

3. How We Use Your Information

We use your information to create and manage your challenge account, verify your eligibility and track your submissions, assess qualification status based on challenge rules, and contact you regarding your participation or the outcome of the challenge.

4. Content Usage

By submitting video entries to the challenge, you grant [Company Name] and G-SHOCK a non-exclusive, royalty-free licence to use, share, and publish your submitted content on social media platforms and for promotional purposes. You will not receive additional compensation for content used in this manner.

5. Data Sharing

We do not sell your personal data. Your information may be shared with G-SHOCK and its authorised partners solely for the purpose of administering this challenge. We do not share your data with any unrelated third parties.

6. Data Retention

Your personal data and submitted content will be retained for the duration of the campaign and for a reasonable period thereafter for administrative and legal purposes. You may request deletion of your data by contacting us.

7. Your Rights

​You have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, and withdraw consent at any time. To exercise any of these rights, contact us at marketing@casio.ae.

8. Cookies

This site is hosted on Wix and may use cookies for basic site functionality and analytics. By continuing to use the site you consent to the use of cookies in accordance with Wix's cookie policy.

9. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse.

10. Contact

​If you have any questions about this Privacy Policy or how your data is handled, please contact us at marketing@casio.ae.

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